SERVICES
Project & Program Management
IT Strategy and Transformation
Business Process Improvement
Knowledge Management & Collaboration
Strategic Planning & Marketing
Product Innovation & Development
Digital Marketing & Media
Project and Program Management
From program design and startup through implementation and measurement, Potentia Concepts supports its clients in achieving program success. The firm provides advanced program management and program management office (PMO) services empowered by expertise in the federal government, financial services and the telecommunications industries. Go Back
IT Strategy and Transformation
Research indicates that high-performance businesses view IT as a strategic asset—a source of both operational excellence and competitive advantage. Our Strategic IT experts help top management adopt that mindset and achieve greater business value from IT. We have a clear perspective: IT is not merely a cost but a critical contributor to the business, focused on improving business value and performance. Go Back
Business Process mprovement
We help clients become high-performance businesses by taking an end-to-end, process-based approach to address key business challenges, as well as working with clients to rapidly enhance the internal capabilities needed to continuously improve operational and innovation outcomes. Learn more about our end-to-end, process-based approaches and methodologies to address key business priorities—such as cost competitiveness, differentiation, and growth—by improving key processes and, ultimately, by helping our clients achieve high performance. Go Back
Knowledge Management & Collaboration
A well-planned and executed strategy lies at the heart of high performance. Potentia Concepts's strategy consulting professionals help corporate executives enhance short- and long-term shareholder value by creating breakthrough strategic operational and transformational solutions. Go Back
Strategic Planning & Marketing
Many strategic consulting firms stop once they've made their recommendations; however, Potentia Concepts has found that many companies fail to follow up on those recommendations if they don't have someone at the helm, helping to facilitate. Our strategic marketing services can include project management to make sure your strategic marketing solution gets implemented correctly. Our strategic marketing services will provide a detailed analysis of your current business models and develop a strategic marketing solution to evolve your existing corporate branding strategies to the next level. Go Back
Product Innovation & Development
From concept to launch, we help clients focus on products that conform to their organization's strategic mission and deliver on goals such as improved differentiation & competitiveness, cost reduction, increased revenues and new market development. Potentia’s consultants will update your understanding of industry, technological and competitive trends that drive changing customer needs. We assist in maximizing your organization's core strengths and leveraging partnerships to achieve faster revenue growth and time to market while mitigating risk and controlling cost.
To facilitate these goals, Potentia’s consultants can implement and enhance a product governance process that addresses the organization’s environment and changing needs including its industry, size, structure, culture, and time-to-market goals. We also create gating processes that are easy to use and achieve the right balance of structure and flexibility. We reward creativity by creating a filtering system that evaluates opportunities based on your organization’s product strategy and portfolio mix.
Potentia Concepts product management services include:
• Product Lifecycle Management
• Marketplace and Segmentation Analysis
• Emerging Technology Analysis
• Competitive Analysis
• Product Design & Development
• Customer Advisory Councils
• Product Planning & Portfolio Strategy
• PMO Development & Support
• Strategic Business Development
• Partner Management
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Digital Media and Mobile Marketing
Create a mobile strategy that fully leverages the power and flexibility of mobile devices and cellular/data networks as a marketing channel. We can help create or strengthen a mobile media strategy that matches your organizations changing business needs and infrastructure and improves relationships with customers and stakeholders through more personalized and relevant communications. Potentia Concepts has deep industry experience in the mobile content distribution space including short code management, campaign design and management, web-2-mobile, application-2-mobile, aggregation & content partners and relations with tier-1 and tier-2 US mobile carriers. Go Back
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